Eyelashes are at their peak right now. They are one of the most wanted cosmetics. Whether it’s a special or a regular day, eyelashes are a must. Your makeup look is incomplete without a touch of eyelashes.
As the demand for eyelashes has increased, so has their supply. Multiple brands are now selling eyelashes. As there are many brands, it has become hard to differentiate yourself from these other brands. One way, however, is to make your packaging unique. Unique and customizable packaging means customers will automatically be drawn toward your product more than any other brand.
Why Make Packaging Unique
Customers like brands with impressive packaging ideas and tend to buy more from those brands. 80% of customers do not look at the brand at first glance but at the product packaging design. Therefore, an eye-catching package design always attracts the attention and interest of customers. Getting a nice packaging sample is a long process. A designer should have the experience and a creative mind to develop a beautiful package design that is enough to convince buyers. The eyelash industry is no exception. More than 50% of new eyelash customers plan to buy the product because of the impressive packaging. They may be willing to buy a product from innovative packaging USA without thinking about it. So, why not invest value in packaging?
It is necessary for you to have a packaging design that is not only eye-catching but also goes well with your brand.
How to Choose Eye-Lash Packaging
There are certain things that one must keep in mind when choosing to package eyelashes. The most important things are;
- Art and information
- Color and font
Art and Information
The first thing to keep in mind is the art on the packaging. Or, more precisely, familiarity with color tables and drawings that attract the eye. If your packaging idea fails to catch everyone’s eye, it will go unnoticed and easily forgotten. The next thing is the contents of the package. Does the information on each false package tell you all the valuable things inside the false eyelashes? Content is important. Therefore, managers should focus on finding important content that will be printed on the product package before designing the package design. It’s best to find keywords that express the nature of the false eyelashes inside. Only try to cram in so much information that the message on the package needs to be more balanced. The information provided should reassure you that your eyelashes are the best.
Color and Font
The second thing of importance is the color and font used for the packaging. Once you’ve decided on the colors and contents, there are two key points to perfect packaging. Let’s start with research. Your company logo should be included in the package. Therefore, it is recommended to choose the color of the packaging, the color and font of the slogan, and the information that matches the logo. The packaging should demonstrate an understanding of the business dealing with eyelash products. Also, you have to convey them to customers in an impressive way. Managers can research competitors’ lash packaging ideas to stand out in the same retail space. This will allow you to choose colors that are more appealing and unique.
Best Eye-lash Packaging Ideas
To stay ahead of your competitors and ensure that consumers pick up your eyelashes, here are some of the best packaging ideas;
Custom Packaging
Customized eyelash boxes are a great tool for promoting cosmetic products such as eyelashes and eyeliners. It would be best if you had quality products and eye-catching packaging to establish your brand in a competitive market. This is the best way to differentiate your product from other brands. Good-looking packaging is a key promotional tool to connect and delight consumers. People want beautiful eyelashes, but some people, unfortunately, choose false eyelashes. Also, because these lashes are delicate, they wrinkle and break easily, so they must be packed in custom-made boxes. Custom packaging ensures that the box is specifically made for different sizes. This way, the eyelashes stay safe and do not wrinkle or get damaged.
Mirror Packaging
This idea works for any shape of a lash box. Whether it’s a round, square or diamond box, you can attach a mirror to one side of the box to see your face while applying your lashes, the easiest-to-use eyelash box ever. This gives it another edge over competitor brands. When you have an already installed mirror onto your packaging, your consumers will be more inclined to buy your product than the competitor. This will also increase your brand recognition as you can be the one to give consumers the convenience of applying the eyelashes anywhere, anytime.
Diamond Box
The diamond eyelash box brings a touch of class to your customers and looks elegant. This is a unique design. You can get a diamond box and print your diamond design or decorate it with glitter and different colors. Your packaging will have a classy and luxurious look with this design.
Personalized Box
Personalized boxes play a big function in growing logo cognizance and positioning the logo in a powerful way within the market. 95% of the time, the product fails simply because its packaging needs to be more specific and appealing to clients. Customers choose a product on the premise of its look and packaging design. They generally depend upon informative packaging to see if the product is appropriate for them. Your packaging untangles client selection-making, and they pick out your product over other brands. High-first-rate packaging conveys your logo message to clients and works as a salient salesman to steer clients to your products.
Candy Shaped Packaging
Candy-shaped packages are another great option. Get a candy-shaped box for your pretty eyelashes because who does not like candy?
Drawer Box
Forget boring and simple rectangular eyelash boxes. Try packaging your lashes in a drawer lash box. The eyelash box can be pulled out like a drawer. This is a unique design that gives attention to detail.
With these designs, you are ready to pack your eyelashes in 2023!
