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Rollstock vs. Pouches: Which one is Best for Your Product?

Rollstock and Pouches packaging

If you are in the packaging business, you must be aware of the rise of flexible packaging. It is becoming more and more famous lately. This is because of the many benefits that it provides. One of its biggest attractions is that it is environmentally friendly. This is very important nowadays. Caring for the planet and looking out for the environment have become just as important as running your business. Packaging is very important for business as it lays the foundation of the business for the consumer. So, it is very important to know your packaging.

When we talk about flexible packaging, we must remember two main types. These types are roll stock and pouches. It is important to understand their differences to know which will work best for you.


Rollstock is a film printed and laminated into rolls and used in FFS machines to form packages, fill products, and seal pouches. FFS stands for form, fill and seal. This is perfect for various products. It can be used for packaged snacks, single-serve sample packs or stick packs. With rolling stock, whether you buy your equipment or work with a co-packer, you need access to a rolling stock machine. Generally, for projects requiring high speed, high output, and long runs, it is best to roll material on a roll material packaging machine. Roll stock helps in producing more per minute than pre-formed pouches.

Benefits of Roll Stock

There are many benefits of using roll stock for your packaging. Some of these benefits are;


Branding is very important for any business, but especially if you want to stand out on a shelf with ten similar products like yours. Customers want functional packaging that offers a little extra when purchasing a product. Incorporating rolling stock into custom pouches can capture the consumer’s attention.


Your packaging may look great, but if you want your customers to buy from you again, the contents must be just as good. Part of ensuring product quality is protecting the product. Roll stock makes this thing happen. We use roll stock film technology to keep moisture, oxygen, UV rays, dust and vapour. This results in longer shelf life, fresher product for your customers, and less product that needs to be discarded due to their expiration date.

Environmentally Friendly

Developing flexible packaging and product protection using roll stock is a sustainable and lightweight option compared to traditional materials. New technology enables a wide range of recyclable and recycled materials. Roll stock uses less material and requires less energy than some other packages. The production process for roll packaging is also environmentally friendly as it results in fewer greenhouse gas emissions. It’s important to work with a packaging company that treats packaging like its own product and offers strong customization options to create something that appeals to your brand and creates great protection for your product.


As the name suggests, pre-formed pouches are pre-formed to package your goods. Your bag is pre-formed and ready to be filled and sealed by machine or hand. These are ideal for many products and markets. They can be used to package solids, liquids and even powdered form products. A benefit of pouches is that they offer convenience, are environmentally friendly and increase the shelf life of many products. Pouches are ideal for brands that want to pack their products themselves or with the help of a co-packer. Using pre-formed or finished pouches, you can fill them fully with a flexible packaging converter. Pouches are produced, eliminating the need for an FFS machine. Purchasing a pre-formed bag may be your best bet if you need an FFS machine or have access to any FFS machine through a co-packer.

Benefits of Pouches

There are many benefits of using pre-formed pouches. Some of the many benefits are;

Easy to Store

Regarding effective packaging, one of the biggest challenges relates to product transportation and storage. This is where bags come in as the ideal solution. Because they are light, they can significantly reduce shipping costs, local or global. In addition, the easy-to-stack function makes it easy to store. They offer many benefits for both providers and consumers. Most pouches are versatile, which makes them a great packaging option. They are also re-sealable, making them one of the most popular packaging types, which adds convenience. 


Pouches are ideal for food packaging as they extend the shelf life of products and retain their original taste, flavour and nutritional value. This will also reduce food waste. To increase food efficacy, manufacturers can add a layer of UV protection to the bag. Bags lined with polyethylene packaging film bring additional benefits to your dining table. The film helps keep the bag fresher by protecting the food from air and moisture. It also does a great job of preventing wet food from losing moisture and dry food from absorbing moisture.

Increased Product Appeal

Pouches are useful for products not only in the post-production stage but also in the marketing stage. They are not only functional but also aesthetically pleasing to look at. They can aslo be personalized. We can print a sharp logo or brand his slogan on the bag. Manufacturers can design these pouches in any shape and size to suit their products.

How to Choose Between the Two?

You should consider which product you want to pack before choosing the type of packaging. Do sleeves, pouches, stand-up, or flat pouches improve product performance? For example, many confectionery, baked goods, protein bars, and other small, individually-wrapped snacks work well in rolls. To do. But many premium snack foods, pet foods, and even dairy products are well suited for preformed pouches. For example, think of granola bars. Muesli bars are usually packed in tubular bags in FFS machines. However, stand-up pouches are often better for other muesli products, such as loose muesli and muesli bites.

Both of these packaging types are great packaging solutions. Choosing between roll stock and pouches depends on what kind of product you get the packaging for.